Cradle to Cradle
The fourth R
When I embarked on my piecemeal reprise and commentary on "Cradle to Cradle," the important 2002 book by Michael Braungart and William McDonough, one of my background assumptions was that I would cruise through the book in order. But I ran across something last night that made me want to jump ahead.
- Michael G. Prager's blog
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From cradle to grave
When authors Michael Braungart and William McDonough conceived the title of their 2002 book "Cradle to Cradle," they were playing off the well-worn phrase "from cradle to grave," which they apply to the model of manufacturing since the beginning of the Industrial Revolution.
From page 27, after a description of a dump:
- Michael G. Prager's blog
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C2C, pt. 1
Many readers, I would think, are familiar with the 2002 thought-changing book, "Cradle to Cradle," by Virginia architect William McDonough and German chemist Michael Braungart, a founder of Germany's Green Party and an activist of wide influence. I have read most of it once — I had to return it to the library or risk punitive measures — and I'm just picking it up again, from the beginning, now that I've decided that this, clearly is a book to keep, not borrow.
- Michael G. Prager's blog
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